First Speaker Announcement | REFRAME 2025

WHAT IS REFRAME 2025?

Reframe 2025 is a DEI & Wellbeing event hosted by the APA in partnership with industry associations’ IPA, ISBA, and the Advertising Association.

All in one afternoon, guests will hear insightful panels addressing the current landscape of DEI within organisations and marketing campaigns, hands-on workshops focused on wellbeing and leadership, and a showcase of inspiring work from the Celebrating Black Creatives Showcase.

What’s on the Agenda:

KEYNOTE – Building LGBTQIA+ inclusion into your work and workplaces

💬 Panel 1  – Who’s Really Thriving in Your Workplace and Who’s Just Surviving? 
Create inclusive workplaces and actionable strategies to support every team member, from neurodivergent individuals to working parents.

💬 Panel 2 – The Truth Behind Problematic Ads – If It’s Profitable, What’s The Problem? 
Why do some brands fail to uphold their commitments and how to improve representation, resulting in authentic marketing campaigns

💬 Panel 3 Beyond the Campaign: How DEI Drives Brand Success?
See how leading brands are embedding DEI into their DNA- through supplier choices, inclusive marketing, and meaningful partnerships that drive real business success.

💬 Panel 4 – What’s Really Going On with the Lack of Diverse Directors?
This panel will explore effective strategies for accessing and promoting new and diverse directors in the industry.

🧠 Workshops
Recharge and reflect with sessions on stress and leadership management, a sound bath experience, and ESG-driven practices that align purpose with business success.

🗓️ Date: 29th October

📍 Location: Havas Village – N1C 4AG

⏰ Time: 1:30 PM – 6:00 PM

🎟️ Tickets: £30 per person

🌟 Includes: Panel & workshop sessions, networking opportunities & catering