020 7833 3032
21 Wren Street
WC1 X 0HF
We’re an award-winning integrated production studio, collaborating creatively with the world’s best brands and agencies to bring big ideas to life. We’re inspired by great imagery; it fires our imagination and engages our emotions.
Saddington Baynes’ mission is to create sensational imagery that moves people and inspires brand devotion, delivering memorable experiences through emotion and engagement. The original pioneers of digital retouching in 1991 – and one of the first post production studios to harness the potential of CGI in-house – today Saddington Baynes creates award-winning visual content for the advertising and marketing industry in the UK, USA and across Europe.
Saddington Baynes continues to innovate, most recently developing its Engagement Insights® service – a unique way to measure the implicit emotional impact of imagery using neuroscience techniques.
The studio works with some of the biggest and best brands across industries as diverse as automotive, FMCG, Food & Beverage and healthcare. Recent projects include multi-award winning work for Honda, Jo Malone London, Panerai, Nio, Olay, Heineken and more.
Close collaboration is core to what we do at Saddington Baynes. We have people who love to delve into the detail and those who can pull back and look at the big picture, so you don’t have to worry about either.
We choose our team members carefully, employing a full spectrum of creative minds with complementary backgrounds from photography, to film and design. We’re the sum of our parts, a broad-ranging yet compact, agile and expert creative production studio whose staff take pride in ensuring your concept, production and delivery needs are exceeded.
Be courageous. Take pride. Collaborate.
The mantra that sits behind everything we do. It drives us every day to challenge traditional means of image creation so we can bring your stories to life with ever-greater creativity, flexibility, and efficiency.
Our work is about creating sensational stills and extraordinary animations with measurable impact. But more than that, it is about imagination, big ideas and that extra bit of magic.
2019 – Le Book Midwest // Winner of VIDEO Non-Advertising
2018 – Chartered Institute of Marketing Awards (CIM) // Gold Winner of Best use of Data and Insight
2017 – Le Book London // Winner of Post Production CGI
2017 – International (Media & Interactive) Creativity Awards // Platinum Winner of Professional Animation
2017 – Creativepool Annual Awards // Winner of Best in 3D
Time for Total Transparency: Why Saddington Baynes Are Inviting Customers into the Conversation
The progressive production studio reveal how their neuro-led services unlock invaluable creative potential
The New Face of Beauty Marketing: Experimenting with Non-Traditional Methods to Inspire Change
Through an investigative whitepaper and innovative visual showcase, Saddington Baynes challenges pre existing perceptions, casting aside unrealistic beauty standards
Inclusivity in Creativity: Knocking Gender Stereotypes Head Over Heels
Saddington Baynes celebrates Pride month with a test looking into the links between colours used in marketing visuals and the perceptions of different gender associations
Creativity, Collaboration and PRIDE
Justine Keogh, Saddington Baynes' communications assistant sits down with Ocean Barrington-Cook to discuss what SB is doing to be more inclusive for its team
Hue Is Your Audience? Why Advertisers Have the Power to Shift Stereotypical Colour Ideals
Saddington Baynes’ new whitepaper 'Setting the tone: How a splash of colour creates a wave of emotion' finds pre-conceived colour preferences an imperfect reflection of cultural relativism
Saddington Baynes’s HR and Talent Manager on Creativity and Mental Health
SB sits down with Anthony Gregson to chat about mental health and how the team is being supported