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020 7833 3032

Studio 3
21 Wren Street


We’re an award-winning integrated production studio, collaborating creatively with the world’s best brands and agencies to bring big ideas to life. We’re inspired by great imagery; it fires our imagination and engages our emotions.

Saddington Baynes’ mission is to create sensational imagery that moves people and inspires brand devotion, delivering memorable experiences through emotion and engagement. The original pioneers of digital retouching in 1991 – and one of the first post production studios to harness the potential of CGI in-house – today Saddington Baynes creates award-winning visual content for the advertising and marketing industry in the UK, USA and across Europe.

Saddington Baynes continues to innovate, most recently developing its Engagement Insights® service – a unique way to measure the implicit emotional impact of imagery using neuroscience techniques.

The studio works with some of the biggest and best brands across industries as diverse as automotive, FMCG, Food & Beverage and healthcare. Recent projects include multi-award winning work for Honda, Jo Malone London, Panerai, Nio, Olay, Heineken and more.

Close collaboration is core to what we do at Saddington Baynes. We have people who love to delve into the detail and those who can pull back and look at the big picture, so you don’t have to worry about either.

We choose our team members carefully, employing a full spectrum of creative minds with complementary backgrounds from photography, to film and design. We’re the sum of our parts, a broad-ranging yet compact, agile and expert creative production studio whose staff take pride in ensuring your concept, production and delivery needs are exceeded.

Be courageous. Take pride. Collaborate.

The mantra that sits behind everything we do. It drives us every day to challenge traditional means of image creation so we can bring your stories to life with ever-greater creativity, flexibility, and efficiency.

Our work is about creating sensational stills and extraordinary animations with measurable impact. But more than that, it is about imagination, big ideas and that extra bit of magic.




2019 – Le Book Midwest // Winner of VIDEO Non-Advertising

2018 – Chartered Institute of Marketing Awards (CIM) // Gold Winner of Best use of Data and Insight

2017 – Le Book London // Winner of Post Production CGI

2017 – International (Media & Interactive) Creativity Awards // Platinum Winner of Professional Animation

2017 – Creativepool Annual Awards // Winner of Best in 3D


In the first of our brand-new #SBBlog series, we caught up with Head of Insights Callum Gould to get the ‘insight’ scoop on #EngagementInsights® and how #neuroscience methodologies are changing the market research space.…#Neuromarketing#Technology
4 days ago
The creative industry is offering ingenious solutions & delivering spectacular results by adapting & collaborating remotely. Chris Christodoulou, CEO, discusses whether these shifts in the industry are here to stay.…
7 days ago
2️⃣0️⃣2️⃣1️⃣ 🎉 What a year it's been. Thank you for your friendship, partnerships and collaborations. Here's to 2021 and endless possibilities! #TortelliniTheTortoise 🐢 #HappyNewYear
4 weeks ago