The volatility in today’s market has led many brands to seek a new set of relationships to fulfil their communication requirements but with these new relationships comes risk.
For APA members, creating effective account management systems is critical to reassure brands that you can meet their new and varying needs – from high-end capabilities, to hybrid models or fast turnarounds at scale.
How are brands having to manage their businesses in the current climate? What pressures are they under? What new systems and processes are now needed from their partners? Do you know what matters most to the brand teams you are targeting? How does this vary by team member?
The course will interrogate some of the cornerstones of how to manage an effective brand relationship from business understanding to stakeholder management, on-going mission control to relationship evaluation, retention and identifying opportunities for growth.
This two hour course is delivered via presentation and discussion. There will be an opportunity to submit questions during and after the session and any relevant tools will be made available afterwards.