The IDEAS Awards Winners 2020!

The winners of this year’s IDEAS awards 2020 have now been announced. The IDEAS awards featured in the APA’s Future of Advertising event on the 25th February and it was a fantastic celebration of the brilliant and ground-breaking Immersive work created within our membership.

Each entrant submitted a case study of their work within a chosen category, which was later experienced through a day of interactive judging by our panel of expert judges at The Mill.

Thank you to all of our members that entered, the level of work was truly outstanding. Here below are a list of the categories and final winners:

Best Augmented Reality Experience

NEXUS STUDIOS: BIG BANG AR | CERN

Best Virtual Reality Experience

IMAGINATION: DEFENDER VR | JAGUAR LAND ROVER

Best Experiential Campaign/Branded Installation

HELO: IN SOMEONE ELSE’S SHOES | SANTANDER  

Innovation

NEXUS STUDIOS: 5G FAN EXPERIENCE | AT&T X SAMSUNG

Tech for good

HELO: IN SOMEONE ELSE’S SHOES | SANTANDER

The BIG idea

NEXUS STUDIOS: BIG BANG AR | CERN