PR & Marketing Seminar For APA Members

Posted in Events, on November 5, 2013

Following on the popularity of our seminars and workshops to help you with your marketing, led by our marketing consultant, Sean Singleton, we are hosting another session at 9am Thursday 14th November at the Framestore cinema, 19-23 Wells Street, W1.

Sean will be joined by Gordon Young, the editor of The Drum, for this presentation. The session will end at 10.30am. To attend, please rsvp to [email protected]

The sessions:

Networking 2.0?

Agency clients are increasing under pressure – the biggest pressure is time. Therefore it’s harder and harder to get to see clients and to get them to see our work. We need to think of innovative ways of building relationships. The size of our individual network is a key factor in determining our success in new business. Our Marketing Consultant, Sean Singleton, gives his view on how to grow your network and increase for you new business effectiveness.

Learn about The Drum

Gordon Young Editor and Co-Founder of The Drum explains how The Drum – an advertising publication with 40 employees – works and how to engage with it to promote your business. The Drum has been around for a long time but has recently expanded and is ambitious to become an important publication for APA members as well as agencies and advertisers, so will provide new promotional opportunities for you.

About Sean Singelton: Sean founded and ran digital agency Skive for 11 years, where he was responsible for new business. Sean is now a marketing consultant at the APA, The Daily Telegraph and the agency Hometown, among others.

About Gordon Young: Gordon founded The Drum 25 years ago as a regional advertising publication, based in Glasgow. Since publishing became digital, in addition to print, The Drum has expanded to become a national publication with an office in London and to provide other services.