The Future Of Advertising 2010
Feb 09, 2010 - 10:47 AM
The Future of Advertising…In One Afternoon takes place on 10th March 2010 at BAFTA.It’s our annual update on the most exciting new advertising ideas.
We cram the best thinkers and practitioners in taking advertising in new directions into nine sessions of 20-25 minutes each.
So, in one afternoon away from the coalface, you can hear all the best new thinking and explore its potential for your business planning.
Contagious, the quarterly magazine that identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies joins the IPA as our partner in the event, which is designed to appeal to clients and agencies, as well as to you.
We hope you will be as excited about the programme as we are!
To view the program download the PDF below.
Filed under:EventsCategories:Events
Celebrating Adland
Jan 25, 2010 - 12:23 AM
Could there be a better way to remind the world of the power of television advertising? A montage as brilliant and entertaining as the commercials it pays homage to.
Concept Mark Fairbanks, Paul Pateman and Mike Nicholson at AMV/BBDO, Directed by Mark Denton at Coy.
Filed under:NewsCategories:Masterclass | News
How To Commission Music For Advertising
Jan 21, 2010 - 06:49 PM
Music for advertising- insights shared
How to commission music for advertising, best practice and avoiding the legal pitfalls was an event organised by the APA in conjunction with PCAM and the IPA.
Aimed at giving producers from production companies and agencies the benefit of the experience of music producers, composers and musicologists, the event covered the issues of best practice, contracts, briefing music companies, music search, soundalikes and rerecords and concluded with a look at the interaction between music and sound design.
First up was Jonathan Goldstein, the Chairman of PCAM, who gave us an overview on best practice and the rights that a producer needs to obtain when commissioning music. He also demonstrated the use of the PCAM website as a resource for obtaining information relating to commissioning music for advertising.
John Murrell, MD at Finger Music and Paul Reynolds, Head of Production at Adelphoi Music demonstrated the importance of briefing a Music Company in the right way while also giving us a breakdown of some of the do’s and don’ts involved in commissioning music.
Jonathan Tester took us through some of the benefits of using music search facilities and their role in hunting down existing tacks while Guy Protheroe spoke about the importance and role of a Forensic Musicologist in all areas of the music business in matters of copyright, plagiarism, and piracy.
Colin Smith and Simon Elms, Joint MDs of Eclectic Music gave us some pointers on best practice for rerecords, while also giving us and idea of what to expect for you budget. This was followed by a presentation by Chris Smith, Director of MCPS and PCAM on budgets and rates and some of the wider issues facing the industry.
Finally, Gary Walker of 750mph took us through the evolution of sound design and the difference between music and sound design and the role each plays in musical composition.
To find out more about each of the speakers please click on the link below.
Filed under:EventsCategories:Events
From Script to Screen an APA Guide to Production
Jan 20, 2010 - 11:00 PM
The APA has created a Guide to production as part of the 2010 Masterclass, directed by Jan Hesse at Production International we have developed a training film about the production process hearing from some great people within the industry. This film was made for the 2010 Masterclass students however here is a trailer for the film which will be given out on Monday 25th January, the film will be show on the website in weekly installments.
Filed under:NewsCategories:Masterclass | News
How to Commission Music for Advertising Event - Thursday 21st January 2010
Jan 05, 2010 - 01:28 PM
With seven presentations from experts across music production, music publishing and rights, it is an opportunity to learn about how to commission the right music for the right price, while avoiding the complex legal issues surrounding music. We see that production companies are becoming involved in the commissioning music more often with digital work, so this is an area of expertise which it will become increasingly useful for you to be familiar with.
This event is taking place at 9am Thursday 21st January 2010 at Framestore Cinema, 19-23 Wells Street, W1.
To register please RSVP to .(JavaScript must be enabled to view this email address)
How to Commission Music for Advertising Event - Thursday 21st January 2010
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New from Cannes Lions
Feb 17, 2010 - 02:22 PM
Cannes Lions introduce Film Craft awards for the first time this year. Judged by a jury of directors, producers and creatives, it will honour the craft of the filmmaking process - the direction, copywriting or editing, or the skillful use of music or sound design.
Please click the link for more details.
http://www.canneslions.com/enter/categories.cfm#filmcraft
News of the APA’s events in Cannes, including those we organise as part of the CFPE, will be announced soon.
Filed under:NewsCategories:News
Best editing work on show
Feb 10, 2010 - 11:51 AM
Thursday night (28th January 2010) saw London’s top commercials editing companies gather at the Soho Hotel for the APA Editors Showcase, the only event in the advertising calendar devoted purely to editing.
A brilliant and eclectic collection of work was on show from APA Editing companies, reminding us all why London commercials editing is held in such high regard.
Nick Woollard, Business Development Manager at Audio Network and official sponsor of the Editors Showcase 2010, had this to say;
Once again, I would like to offer my congratulations to everyone who had work featured on the night.
We were really pleased to have sponsored the event and were proud to be associated with what was genuinely an awesome showcase of talent from around the industry. We pride ourselves on great music and collaborations across the various sectors we work in and are looking forward to continuing our growth in the advertising sector in 2010.
If anyone has any questions related to our music services, then please feel free to contact me at the London office – 020 7242 2311 or by email on .(JavaScript must be enabled to view this email address)
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Currency risk management for production companies
Feb 02, 2010 - 04:13 PM
With budgets tight, more work originating overseas, in addition to production overseas, and the increased volatility in currency markets we have seen over the last 18 months, making the best foreign exchange arrangements is important to to the financial viability of a production.
We are pleased to announce that we have teamed up with one of the leading foreign exchange brokers in the UK, World First to help you plan how best to protect your productions from currency fluctuations. World First are focused on production companies, so they understand your business and can offer helpful advice up front e.g on the rate to use in your budget and then, if/when the production is confirmed, they can structure your funds to make sure you are protected against currency market movements.
The service can also save you money by providing better exchange rates than those offered by the banks (which can cost as much as 3-5% more). The banks may also charge transaction fees and receiving charges. World First will endeavour to provide you with the best possible exchange rates.
World First are already working with a number of APA members.
For further information visit http://www.worldfirst.com/filmandmedia
Christopher Birts tel: 020 7801 1061 Harriet Mitchell tel: 020 7801 9052 Dan Harden tel: 020 7801 9054
e-mail: .(JavaScript must be enabled to view this email address)
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IPA Bellwether report: the outlook improves
Jan 20, 2010 - 10:56 AM
The IPA has published its first Bellwether report of 2010.
They ask 300 marketing directors about their marketing budgets for the next quarter.
The report shows that in Q4 2009, marketing budgets were revised downward for the ninth quarter in succession but the downward revision was much shallower than previously. That was reflected in the increased confidence in their businesses financial prospects of those surveyed.
The report also indicated that marketing budgets for 2010 have been set higher than actual spend in 2009.
Of the fall in marketing budgets in Q4 2009, main media, which includes TV was the worst effected category i.e. It showed the steepest decline, while internet budgets were revised upwards.
To see the full picture, go to http://www.ipa.co.uk to purchase the Bellwether report.
Filed under:NewsCategories:News
