The APA Animation Group consists of the following
Axis
A Productions
Aardman Animations
Addiction
Airside
Partizan
Exposure
Flynn
Hibbert Ralph Animation
Jelly
Joyrider
Loose Moose
Mask Creative
Momoco
Mr & Mrs Smith
Nexus London
Not to scale
Passion Pictures
Picasso Pictures
Sherbet
Studio aka
Superfad
Tandem
Th1ng
Animation Group members are full members of the APA and receive the information and services of APA members but, in addition, the Animation Group meets and addresses issues specific to animation in commercials.
They include copyright issues- animation companies retain rights in the material they produce under the standard production contract
. Although they grant rights in the commercial- the agency can show the commercial or a clip from it in any media, as they can a live action commercial, they retain the rights in animation they have produced (subject to the conditions set out in that contract) and thus any other use of the animation eg in press ads, point of sale or merchandising is subject to the agency and production company agreeing a fee for such use.
UK commercials animation is of a very high quality and enjoys international renown. It is very broadly based, encompassing stop frame, cgi, model and plasticine.
The APA promotes the expertise of its animation company members, an example of which was the London - Tokyo Creative Forum 2004, in which a selection of commercials from APA animation group members was shown to Japanese advertising agencies.
