Green Production Guide launches!


To help APA members minimise the environmental impact of commercials production- and the agencies and advertisers who work with our members meet their own environmental objectives - we have launched the Green Production Guide.

The APA engaged the services of the leading media/entertainment industry environmental consultancy, MooreSustainable, to examine how commercials production works and make recommendations.

The report focuses on practical steps APA members can take to reduce the environmental impact of a production, rather than offsets, but also recommends offset schemes for emissions that cannot be reduced.

Click here to download the PDF