APA Show 2012 Call for Entries
May 14, 2012 - 12:26 PM
The APA SHOW 2012 is now open for entries.
The APA Show features the premiere of the APA Collection. This is our compendium of the best commercials of the year, selected by top creatives, producers and directors.
A showcase of the top UK commercials of the year from the which is broadcasted globally via events and a DVD accompanying Shots magazine and via the new APA Collection archive feature being introduced to the APA website, so agencies around the world can access the best work from the UK.
The APA Show will take place on 6th September 2012.
How to enter your commercial:
Enter Online: http://www.apashow.co.uk
From: Tuesday May 8th 2012
Closing date: Friday 15th June 2012
Filed under:NewsCategories:News
TV Advertising is growing in its impact
Mar 22, 2012 - 11:35 AM
The latest report from Thinkbox shows the amazing growth of both TV viewing and the reach of TV advertising.
In 2011, the average viewer watched 4 hours and 2 minutes of TV per day- a record- with commercial channels accounting for a record proportion of that total- 64.4%.
90.6% of TV was watched live, with the remainder time shifted. The amount of TV being time shifted is growing, as more homes get digital television recorders but the proportion of TV viewing that is time shifted in homes with digital television recorders has remained constant since they were introduced, at around 15%. So households with DTR’s are still watching an average of 85% of their TV live.
The record for the average number of commercials watched by each viewer was also broken in 2011, at 47 commercials per day, resulting from the continued growth of commercial channels and their share of viewers.
There are now other ways to watch TV, with different screen sizes available for different situations and TV viewing via laptops, tablets and phones growing.
Spending on TV advertising also hit a record level: £4.36 billion, with the bulk of that on media.
Another success was the number of advertisers who used TV for the first time, or returned after a break of at least five years. An astonishing 887 advertisers were in those categories.
The report also sets out the research that shows that TV advertising creates the most profit for advertisers, that the return on investment on TV advertising has increased by 22% over the last five years.
Of particular interest to APA members is the evidence the report cites as to the link between creativity and effectiveness: creatively awarded campaigns are 12 times more efficient at increasing a brand’s market share and the most awarded creative campaigns (those with five or more creative awards) being three times more effective than those with fewer rewards.
TV is also benefiting from social media because it strengthens the relationship between the TV and the viewer, with 40% of tweets during prime time being about TV.
This leads us to conclusions which are encouraging for APA members: TV advertising is growing its impact, both in terms of the number of commercials being viewed and their effectiveness and their is more evidence than ever that an advertisers needs are best met by making the best commercial possible because the most creative commercials generate the best return on investment.
The report is packed with useful facts and conclusions and you can download it here: http://www.thinkbox.tv/server/show/nav.1282
Filed under:NewsCategories:News
Call for Entries for the CFPE Young Directors Award!
Mar 06, 2012 - 12:21 PM
Commercial Film Producers Europe’s Young Director’s Award is now in its 13th year. It is a great showcase for new talent and the profile the ceremony- the biggest event in Cannes outside the official festival- and the DVD with Shots gives the winners is a real boost to the winners careers.
The one and only submission rule is that films entered must be among the first four commercials ever made by the director the year before the award (January 1st 2011 to April 14 2012).
Entries will be accepted until April 27th 2012 and you can enter your film online. http://www.youngdirectoraward.com
Call for entries here.
Download PDF: Call for Entries for the CFPE Young Directors Award!Filed under:NewsCategories:News
Masterclass 2012 – Directors Talk!
Jan 25, 2012 - 05:47 PM
The APA Masterclass, now in its eleventh year proved immensely popular and is now established as an important component in the training of producers.
For the second lecture, we invited one of the best directors in the country and worldwide – Dougal Wilson from Blink Productions. Dougal took us step by step through his career, and with the aid of his show reel gave a fascinating and invaluable account of his part in the industry, which left the students thirsty for more.
Filed under:NewsCategories:News
The APA Collection will be seen in
