APA Editors Group

 

First APA Editors Showcase rocks!

Our Editors Showcase at the Soho Hotel featured work from Cut and Run, Final Cut, Johnny Bongo, Marshall Street Editors, Speade, The Quarry, The Whitehouse, Wilcox & Wilcox and Work Post.

The great variety of work commercials editors showed to showcase their expertise, from award winning commercials, to new projects, music videos and even a vampire film, entertained the audience and reminded us of the contribution editors make to the process of great film making and the abundance of editing talent we have here in London.

John Smith, from The Whitehouse, who introduced the event explained: "The purpose of the night is to help raise awareness and the profile of what we do here in London, and to show off a selection of the work we've all done over the past year or so, even if it is only to each other. This showcase isn't a competition, there are no prizes to be given out, we just sit and watch,our own work,our peers work, and celebrate what is an amazing craft ,which when used properly, can make people laugh and cry, educate and inform,...or just sell sausages."

APA Editors Group

The APA Editors Group is made up of editing companies working in commercials:

PeepShow
The Quarry
Final Cut
Cut and Run
Marshall Street Editors
The Whitehouse
Speade
Work
Spike
Loaded Dice

Like the other specialist groups in the APA, it's members benefit from all membership services. Through that, Editor's Group members also benefit from being informed as to what is happening in commercials production generally. The Editor's Group, in addition, addressed issues relating to editing in commercials:

1. It has integrated education as to what commercials editing do into the APA Masterclass.

2. It promotes the expertise of it's members through the APA Show and the book and dvd of it, which is distributed to advertising agencies worldwide. Editing Group members can also promote themselves on www.ukshowreels.tv, the APA's showreel site.

3. It addressed editing issues, such as definitions of cuts and payment terms and is working toward standard terms and conditions for editing in commercials.

4. It is an advocate of editors interests and concerns to advertising agencies, through the IPA.

5. It provides networking opportunities and greater integration into commercials production as a whole.