This report gives a snapshot of how APA members are responding to some of the most fascinating challenges in the industry’s history.
The Future of Advertising…In One Afternoon was organised by the APA, in association with the Institute of Practitioners in Advertising, and The Marketing Society.

Not long to go until The Future Of Advertising…In One Afternoon. We have a great line-up this year. You can find out more about our speakers in the attached document of biographies.

This year’s event is being held at the BAFTA building on Wednesday 8th May.

Please contact laura@a-p-a.net for tickets.

See you there!

The 35 strong delegation, representing 27 London production/vfx and editing companies took part in the APA’s latest overseas marketing initiative. Creative London Comes To Silicon Valley. We were hosted by Silicon Valley companies changing the way that advertisers communicate with consumers, including You Tube/Google, Netflix, Twitter and AT&T and they provided us with a brilliant week of learning and new connections.
The Report tells you who went from London, who we met and what we learnt and provides conclusions about how new ways of communication can be used by APA members to help the agencies and advertisers they work for reach their objectives, thus ensuring that London commercials production remains at the forefront of innovation and new thinking in commercials production in its broadest sense.

The APA’s Future of Advertising…In One Afternoon is now established as the best place to plug into how our industry is changing and how you can utilise those changes to ensure your business thrives.

We trawl events and articles to find the best speakers, covering a broad range of future thinking, give them twenty minutes each and cram it all into four hours at BAFTA.

A great programme this year- details of speakers and topics in link below.

Plus, in addition to our partnership with the IPA in the event, The Marketing Society are our partners in it this year, as we strive to have as broad an audience as possible, with APA members, agencies and clients represented, so as to create the most dynamic networking environment.

And all at a fraction of the cost of other conferences for APA members.

To book your tickets, please email laura@a-p-a.net.

Not long to go until The Future Of Advertising…In One Afternoon. We have a great line-up this year. You can find out more about our speakers in the attached document of biographies.

This year’s event is being held at the BAFTA building on Wednesday 8th May.

Please contact laura@a-p-a.net for tickets.

See you there!

If only we had more time and more budget is the cry that goes up from nearly every director. So for all of you who need just a bit more time (sorry we can’t help with the budget) to send in your brilliant work we have extended our deadline for entries to
April 29th.
And that is absolutely your last chance for fame.
Your films will be shown to a multitude of international judges from the production and creative industries who will draw up a shortlist after much debating and viewing.
If your work is shortlisted it will be shown on the big screen at the YDA Show to an audience of hundreds of producers and creatives madly eager to snap up new talent on :
Thursday June 20th
at JW Marriott Theatre, Cannes at 17.00 p.m.
Visit our website for more details http://www.youngdirectoraward.com

The APA’s Future of Advertising…In One Afternoon is now established as the best place to plug into how our industry is changing and how you can utilise those changes to ensure your business thrives.

We trawl events and articles to find the best speakers, covering a broad range of future thinking, give them twenty minutes each and cram it all into four hours at BAFTA.

A great programme this year- details of speakers and topics in link below.

Plus, in addition to our partnership with the IPA in the event, The Marketing Society are our partners in it this year, as we strive to have as broad an audience as possible, with APA members, agencies and clients represented, so as to create the most dynamic networking environment.

And all at a fraction of the cost of other conferences for APA members.

To book your tickets, please email laura@a-p-a.net.

As ever, the aim of our event is to provide you with the best insights into the potential of new means for brands to communicate with consumers, so you can consider how to adapt your business to take advantage of the opportunities they open up. It has become a very popular event because all the information is crammed into one afternoon via short presentations (and at a much lower cost than advertising conferences).

This year, there will be a focus on our learning from Silicon Valley and sharing that with all our members who attend The Future of Advertising…In One Afternoon. We also have exciting speakers lined up, including Bruce Daisley, the Director of Twitter in the UK, Duan Evans, the Executive Creative Director of AKQA and Suranga Chandratilake, the founder of Blinkx, as well as a panel of APA members who were part of Creative London comes to Silicon Valley to distill their Silicon Valley learnings for our audience.

I hope you will join us at BAFTA on 8th May.

We will announce the full speaker line up shortly, along with details of how to buy tickets.

Creative London comes to Silicon Valley enabled APA members to get real insights of where the future of advertising lies and how they can ensure they are part of it.

Our 35 strong delegation from London- you can see who was part of the delegation here http://bit.ly/Xz1f8Q - was immersed in Silicon Valley insights and culture in a whirlwind week of meetings with companies at the forefront of future thinking: Woven Media, Siggraph/Lucas Film, Radium One, Twitter, Heat, Tout, AT&T Foundry, You Tube/Google, BBDO, Tout, Orange Brand Lab, Blinx and Netflix.

Having invested a lot of research, with UKTI, into which companies would be the most interesting for our delegates, we were invited to receive a warm welcome at each of them, with senior personel presenting and engaging with our delegates and being prepared to answer our delegates questions very openly, in terms of their view of the future of advertising and their companies offering within it, and how delegates might engage with that. The companies we visited very much welcomed the opportunity to engage with companies representing the highest quality content production, in a future in which they see the value of that expertise.

Among the trends the companies we met with identified were:

The internet moving from being a banner ad medium to being a video medium.
The internet generally becoming a mobile medium.
Within that the viewing of video rapidly moving from computers to mobile (You Tube/Google reported that 10% of video is viewed on mobile today and that that figure would rise to 70% by 2016).
Social taking over from search in terms of engagement of consumers.
Real time animation becoming readily and cost effectively available for advertising.
A move away from research to making more content and monitoring its effectiveness by the minute, rather than having to wait two or three months to start to analsye a campaign’s impact, enabling brands to push and or expand content that is working and stop using content that is not.
Big Data and its value in targeting growing as better data and targeting enable advertisers to place their advertising very precisely at their target consumer.

All these points and the research on advertising and markets that the companies we met with shared with us will be published in a report for APA members on Creative London comes to Silicon Valley.

Thank you to all our delegates and all the companies we met with and to UKTI for making the event such a success and ensuring that we all learnt as much as possible and had the opportunity to start to build valuable networks with Silicon Valley.

APA delegation at the offices of You Tube/Google in Silicon Valley to learn about the latest innovations from You Tube and how they can be utilised for the benefit of advertisers. The marketing and development teams from You Tube/Google presented to the 35 members of the APA delegation- Creative London comes to Silicon Valley. The delegation has also visited Netflix, Radium One, Heat, Twitter, Mobi TV, Tout, the Lucas Arts campus , BBDO and AT&T Labs, with two more days of meetings to go.

CFPE Young Director Award is now in its 15th year. Established as the most successful event in Cannes outside the official festival. There has been at least one winner from the APA membership in each of those 15 years and many of those are now established commercials directors.

To enter go to:

http://youngdirectoraward.com/sign-in/

Once you register, you can submit your films.

Creative London comes to Silicon Valley 4th-8th March 2013

We are taking 37 people – our largest ever overseas delegation – to Silicon Valley 4th-8th March for a week of meetings, events and receptions with Silicon Valley companies.

Our delegates will get a crash course on Silicon Valley, focusing on new technology and means of communication, which our members can utilise to enable the agencies and advertisers they work with to create the most powerful, engaging and effective advertising. They will also meet platforms and channels seeking to feed the demand for video on the internet to explain the expertise we offer.

The programme provides details of the companies attending and the people representing them.

Creative London comes to Silicon Valley 4th-8th March 2013

We are taking 37 people – our largest ever overseas delegation – to Silicon Valley 4th-8th March for a week of meetings, events and receptions with Silicon Valley companies.

Our delegates will get a crash course on Silicon Valley, focusing on new technology and means of communication, which our members can utilise to enable the agencies and advertisers they work with to create the most powerful, engaging and effective advertising. They will also meet platforms and channels seeking to feed the demand for video on the internet to explain the expertise we offer.

The programme provides details of the companies attending and the people representing them.

In the words of one production company MD, “It is hard to understand why tragic things like this happen to the good ones. And Russell was one of the good ones. So let us celebrate his life and remember all of the remarkable things Russell accomplished, let us remember his energy, let us remember his warmth and let us remember his dynamism. Russell, you’ve left a hole in the industry that’s impossible to fill. You’ll be sadly missed.”

“He was my mentor and never said no to anyone.  Somehow, some way he’d make it happen and always be the best of the best producer head of TV I have ever met in my life.  We are so lucky to have worked and known Russell.  He’d call it the Benson Luck.  I’d call it one talented beautiful amazing man” Sally Miller